Opportunities in the Upfront Portfolio


Senior product marketing manager



Marketing & Communications, Product
New York, NY, USA · San Francisco, CA, USA · San Francisco Bay Area, CA, USA · San Francisco, CA, USA · Oregon, USA
Posted on Tuesday, January 2, 2024

✍🏽 About Writer

AI your people will love. That's our vision, and it contains multitudes :-)


your people

will love.

We're filling a big need for generative AI built ground-up for the needs of enterprises and embraced by their teams. As generative AI became a board-level initiative almost overnight for most enterprises, our market matured dramatically and we benefit from that tailwind. Our product is highly differentiated, our roadmap is transformative, and our customers are happy and vocal.

📐 About this role

Every company grows differently, and we grow when we help our users nail generative AI. We are looking for someone to create and champion our product marketing efforts — helping our users understand and get the full value out of our platform. In this strategic role, you'll build a deep understanding of the product and customer: who they are, their pain points, and how Writer solves their pain. You'll develop product messaging across platforms — from strategy to execution. This is a highly cross-functional role that requires a close partnership with our product, sales, and marketing teams, as well as talking directly to users to understand their needs.

This role reports to our head of product marketing. You’ll be part of a small but powerful marketing team, building the program from the ground up. We’re looking for someone who works backwards from excellence, has an unreal imagination, and works with a sense of urgency.

🦸🏻‍♀️ Your responsibilities

  • Help us take complex, innovative new products to market — craft the narrative and launch strategy, create messaging and positioning, dive into the technical ins and outs, and enable our sales and CSM to drive pipeline and adoption

  • Develop product positioning and messaging that resonates with our target buyer personas in collaboration with PM and GTM teams

  • Deeply understand our customers, their attitudes and motivations, top use cases for generative AI, and the value they get from the platform

  • Work with sales enablement to enable our reps to speak as experts about our technical products and their core differentiators

  • Be an expert on our competitors, their capabilities, and how we position Writer against them.

  • Create priority assets like product pages, sales decks, case studies, and more

⭐️ Is this you?

  • 7+ years of experience at a high-growth B2B tech company with 5+ years of PMM experience

  • Experience working in a net-new category and complex products

  • Great at simplifying complex technical requirements into plain English

  • Track record of successful launches

  • High attention to detail

  • High customer empathy

  • High drive and ownership

  • Proactive communication skills, both sync and async

  • Set the highest possible bar for what you build, write, ship

  • Excellent people and management skills that yields end-to-end project management

  • A strong interest in — and massive curiosity about — generative AI

  • A love for good writing

Curious to learn more about who we are and how we operate? Visit us here

🍩 Benefits

Benefits & perks

  • Generous PTO, plus company holidays

  • Medical, dental, and vision coverage for you and your family

  • Paid parental leave for all parents (12 weeks)

  • Fertility and family planning support

  • Early-detection cancer testing through Galleri

  • Flexible spending account and dependent FSA options

  • Health savings account for eligible plans with company contribution

  • Annual work-life stipends for:

    • Home office setup, cell phone, internet

    • Wellness stipend for gym, massage/chiropractor, personal training, etc.

    • Learning and development stipend

  • Company-wide off-sites and team off-sites

  • Competitive compensation, company stock options and 401k

Writer is an equal opportunity employer and is committed to diversity. We don't make hiring or employment decisions based on race, color, religion, creed, gender, national origin, age, disability, veteran status, marital status, pregnancy, sex, gender expression or identity, sexual orientation, citizenship, or any other basis protected by applicable local, state or federal law. Under the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.