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Lifecycle Marketing Manager

Nanit

Nanit

Marketing & Communications
New York, NY, USA · Remote
Posted on Tuesday, January 9, 2024

About the Role:

We’re looking for a highly motivated CRM/ Lifecycle Marketing Manager to supercharge Nanit’s growth via Email, SMS, and In-App messaging, as well as manage our referral program. This role reports to the Sr. Director of Global Consumer Marketing and includes both automated/ journey messages as well as ad-hoc/ blast campaigns.

We’re a start-up, so you should be equally comfortable with hands-on execution as you are with strategic thinking. We need an experienced self-starter who can hit the ground running!

What you’ll be doing:

  • Plan and brief marketing campaigns across customer communication channels, including Email, SMS, In-App, referral program campaigns, and Email/SMS opt-in campaigns.
    • You should be super organized and able to keep the marketing calendar up-to-date.
    • You should know how to write a thoughtful and clear marketing brief.
  • Build campaigns in our Customer Engagement Platforms (CEP), including editing HTML, writing basic logic, loading images and links, selecting the appropriate audience targets, QA, and scheduling.
  • Analyze campaign performance.
    • You should be familiar BI tools (like Google Analytics, Mixpanel, and Looker) and be very comfortable manipulating data in Excel.
    • Report on performance from ad-hoc/ blast campaigns and look for trends over time.
    • Monitor performance from triggers, automations, and journeys.
  • Optimize message performance to increase acquisition, revenue, and engagement.
    • Leverage results from past campaigns to inform future iterations.
    • Propose and implement A/B tests across creative, segmentation, timing, etc.
    • Bring new ideas to the table to push the Lifecycle program forward.
    • Find ways to leverage customer data to increase messaging performance.
  • Grow our addressable audience and improve file health.
    • Support email/ phone capture initiatives.
    • Maintain file growth and health reporting.
    • Adhere to unsubscribe and SMS compliance and best practices handling customer data.

What we're looking for:

  • 4-5 years of CRM / lifecycle / retention marketing experience
  • Prior experience with email, push messaging, SMS, and loyalty or referral programs
  • Experience using a multi-channel messaging tool/ ESP/ CEP (like Braze or Iterable)
  • Data analysis skills- You should be able to not only use our BI tools and Excel to report on campaign performance, but be able to analyze those results to inform future strategy.
  • Project management/ prioritization- There will be a lot of fast-moving parts, and you should be able to wrangle them to keep initiatives moving along and stakeholders informed of the progress.
  • Collaboration- You’ll work with teams all across the company and will need to develop strong working relationships.
  • Communication- You should be able to synthesize information succinctly and clearly.
  • Retail or app subscription experience is preferred.
  • Ability to work EST hours is highly preferred.

Salary Range: $115,000 base + equity + benefits. The base pay is one component of Nanit's total compensation package, which may also include access to healthcare benefits, a 401(k) plan, short-term and long-term disability coverage, and basic life insurance. Ultimately, in determining your pay, we'll consider your location, experience, and other job-related factors