What You'll Achieve

• Campaign Management
  • Setup and manage Direct and Programmatic campaigns autonomously.
  • Configure ad creatives and tracking tags.
  • QA, monitor, and optimize campaigns for best outcomes and delivery.
  • Liaise between clients, DSPs, and 3rd Party Vendors to ensure successful campaign activation and measurement, troubleshooting as needed.
  • Collaborate with team members to ensure campaign success and client satisfaction.
  • Assist with End of Month billing processes.
  • Utilize GumGum data products like AIP and Verity for campaign success.
• Escalation & Collaboration
  • Collaborate with Sales and Account Management to formulate media plans and strategies.
  • Analyze data and share insights across departments.
  • Stay updated on GumGum’s programmatic offerings and DSP platforms to support and educate partners, clients, and internal teams.
  • Lead investigations into discrepancies and campaign issues, escalating to relevant stakeholders as needed.
  • Work with other departments on new product or process improvements.
  • Mentor and train junior team members, acting as a point of contact in the absence of the Senior Manager.
• Analytics and Efficiencies
  • Analyze campaign data to determine best practices and share with the team.
  • Act as escalation for technical issues and troubleshooting.
  • Develop relationships with international peers and support teams to resolve escalations promptly.
  • Maintain internal knowledge-sharing resources.
• Reporting and Analysis
  • Generate and present regular campaign performance reports.
  • Extract and analyze meaningful insights and trends from campaign data.
• Technical Skills & Support
  • Serve as a technical point of contact for clients and internal teams.
  • Resolve technical issues and inquiries promptly.
  • Deep understanding of programmatic advertising, DSP vendors, third-party tracking tools, and project management tools.
  • Develop expertise in GumGum’s internal tools and product suite.
  • Strong analytical skills for data-driven optimization strategies.

Skills You'll Bring

• Bachelor's degree in Advertising, Marketing, Business, or a related field.
• 4+ years of experience in trafficking, optimizing, and pacing digital advertising campaigns.
• Proficiency with ad serving systems (DCM), project management tools, DMPs, DSPs, and research study vendors.
• Advanced knowledge of KPIs and optimization techniques.
• Understanding of digital media and advertising principles.
• Excellent analytical and communication skills.
• Attention to detail and organized results delivery.
• Proficient in spreadsheet manipulation.
• Strategic thinking and execution with strong time management.
• Independent operation while guiding others and managing stakeholders.
• Ability to handle high-pressure environments and balance competing demands.
• High energy level, enthusiasm for digital technology, data, and operational efficiency.
• Proactive, highly organized, and driven to find improvements and efficiencies.
• Commitment to developing others.