Opportunities in the Upfront Portfolio


VP, Sales



Sales & Business Development
Santa Monica, CA, USA
Posted on Tuesday, July 9, 2024

GumGum is a contextual-first, global digital advertising platform that uses advanced AI technology to serve captivating creative ads that drive consumer attention, without the use of personal data. At GumGum, we don’t need to know who you are to deliver relevant and engaging ads that align with your active frame of mind. We believe that a digital advertising industry based on context rather than personal data builds a more equitable and less invasive future for the internet and is better for consumers, publishers and advertisers alike. Our blueprint for the future, The Mindset Matrix™, combines the power of context and creative in digital advertising to deliver superior attention and drive consumer action without sacrificing personal data.

To be a part of this next phase of digital advertising that prioritizes data privacy, please visit www.gumgum.com/careers

As the most senior sales leader in the California market, the Vice President of Sales will be instrumental in spearheading GumGum's market-leading contextual advertising platform across Los Angeles and the Bay Area. Reporting to the SVP of Sales, this pivotal role demands a seasoned sales executive with a proven track record of success in the online media landscape.

The VP of Sales will be responsible for leading and developing a high-performing sales team, fostering key relationships within the advertising community, and driving revenue growth through the successful adoption of GumGum's innovative solutions. This dynamic leadership position requires a deep understanding of the online media ecosystem, exceptional team management skills, and the ability to forge strategic partnerships that deliver tangible value to clients.

Note: GumGum fosters a flexible work environment, offering GumGummers the ability to work either in-office or remotely/from home. However, for occasional in-person collaboration, we kindly ask that this position be located within a 'commutable' distance to our office.


What You'll Achieve

  • West (Los Angeles/Bay Area) Sales Team Leadership
    • Cultivate High-Performance Teams: Foster a collaborative sales culture and oversee GumGum’s West Sales Team, ensuring productivity and inclusivity.
    • Drive Talent Development: Recruit, onboard, and develop top sales talent, providing coaching and mentorship.
    • Set and Achieve Goals: Translate sales strategies into actionable goals, implement performance management frameworks, and coach team members on account-based strategies.
    • Champion Best Practices: Implement innovative sales methodologies to drive productivity and efficiency.
    • Lead by Example: Exemplify GumGum's values and ethical leadership principles.
  • Drive Revenue Growth for California
    • Deliver on Revenue Targets: Achieve and exceed revenue targets for the West Region through proactive sales initiatives.
    • Build Strategic Partnerships: Develop and nurture relationships with key agency contacts and clients.
    • Generate New Business Opportunities: Identify and qualify sales opportunities from marketing leads and proactive prospecting.
    • Expand Existing Client Relationships: Upsell current clients on new and existing products.
    • Focus on Key Categories: Drive sales activation within key West Coast categories (Auto, Entertainment, QSR, Retail, Tech).
    • Foster Client-Centricity: Communicate valuable client insights to internal Product teams.
    • Collaborate Cross-Functionally: Partner with internal teams to ensure seamless client onboarding and campaign execution.
    • Lead Strategic Initiatives: Collaborate with the North American Leadership Team on strategic sales initiatives.

Skills You'll Bring

  • Bachelor's Degree in Media or Marketing/Advertising field
  • 10+ years of digital advertising sales experience
  • Experience managing a team delivering a large book of business ($15M+)
  • Proven track record of hitting/exceeding sales targets
  • Programmatic experience is a plus
  • Proficient in Salesforce, PowerPoint, Excel, and Word
  • Strong written and verbal communication skills
  • Strategic relationship building with clients
  • Attention to detail and strong organizational skills
  • Quick problem-solving abilities
  • Understanding of business drivers (P/L, Operating Statement, COGS, Revenue, etc.)
  • Analytical skills for data interpretation
  • Motivated, passionate about the product, and proactive
  • Flexible and adaptable to changing demands
  • Creative and strategic thinker
  • Continual growth in GumGum and industry knowledge
  • Highly motivated team player

What We Offer

At GumGum, competitive base pay is a part of a total rewards package which also includes benefits, an emphasis on recognition, development, and wellness. The reasonable estimated base pay range for this role is from ($215,000 - $244,000) annually. The actual amount may be higher or lower. Individual compensation will vary based on factors including, but not limited to, relevant qualifications, work location, and labor market conditions.

The total rewards package offered also includes an employer-matched 401(k) retirement plan, and depending on the role, participation in a bonus, commission, or stock incentive program. Your recruiter can share more specifics during the hiring process. Learn more about our U.S. benefits & perks package at gumgum.com/benefits.


  • Shortlisted for Marketing Technology Company of the Year for the 2023 Mumbrella Awards
  • 2024 Winner of 7 BuiltIn Awards on a national, regional, and remote scale - including Remote Best Places to Work at #25 and Best Midsize Places to Work in Los Angeles, CA at #9
  • Ad Exchanger Programmatic Power Player 2022 and 2021
  • CTO Hero Award of OTT.X 2023
  • Digiday Media Awards Europe finalist 2022 and 2021
  • Finalist for the 2023 AdExchanger Awards Best Video Technology For Media Suppliers
  • Gold Award at the IAB Mixx Awards in Belgium in the “Best Use of Advertising Technology” category
  • The Drum Award Digital Advertising: Game-changing Technology for Domino's case study

GumGum is proud to be an equal opportunity employer. At GumGum, we believe in cultivating an environment where our team members can bring their authentic, whole selves to work. Encouraging identity and belonging is one of the many aspects of our culture that makes us stronger as an organization and drives innovation. We are committed to building and delivering a diverse, inclusive, and equitable workforce that is representative of the world around us, where all individuals are treated with respect and dignity - and to act swiftly if this value is ever threatened. We are constantly striving to be better, and we continue to take strategic steps to advance representation. - Phil Schraeder, CEO

Learn more about our DEIB programming at gumgum.com/deib

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