Opportunities in the Upfront Portfolio


Senior HR Business Partner



People & HR, Sales & Business Development
London, UK
Posted on Saturday, November 18, 2023

GumGum is a contextual-first, global digital advertising platform that uses advanced AI technology to serve captivating creative ads that drive consumer attention, without the use of personal data. At GumGum, we don’t need to know who you are to deliver relevant and engaging ads that align with your active frame of mind. We believe that a digital advertising industry based on context rather than personal data builds a more equitable and less invasive future for the internet and is better for consumers, publishers and advertisers alike. Our blueprint for the future, The Mindset Matrix™, combines the power of context and creative in digital advertising to deliver superior attention and drive consumer action without sacrificing personal data.

To be a part of this next phase of digital advertising that prioritizes data privacy, please visit www.gumgum.com/careers

The Senior HR Generalist will provide day-to-day support to employees and leaders across GumGum’s EMEA region which includes offices in the UK, Netherlands, Germany, Poland, Belgium, and Denmark. This person will be part of the EMEA People Team and the broader global People Team with US headquarters. Reporting directly to the Director, People and Culture EMEA they will manage employee relations matters, performance and compensation review planning, engagement activities, and a variety of organizational and talent topics.

A crucial part of their role will be to drive regional and localized diversity, equity, inclusion and belonging (DEIB) strategies and practices while continuing to align with the DEIB Program Manager at headquarters. They will also help shape the employee experience strategy across EMEA, advising on activities that are culturally suitable and run DEIB initiatives in the region in conjunction with our DEIB specialist in the US and in consultation with our ERG groups in EMEA.

A variety of projects will emerge across HR operations, HR business partnering, employee relations, DEIB and employee experience.

The Senior HR Generalist will be within commutable distance to our London office in the Farringdon areas and is able to be in the office 2 - 3 times per week and as needed beyond that.

Note: GumGum currently operates in a ‘work from home’ virtual environment with sporadic opportunities for in-person business and morale events (health guidelines permitting). There will not be any requirement to go into the office on a daily basis moving forward.


What You'll Achieve

  • HR Business Partner Support:
    • Collaborate with department managers and leaders to identify resourcing needs
    • Provide guidance and input on organizational design, workforce planning, talent management and succession planning
    • Deliver insights and reports to leadership as needed
    • Design and manage change management and communications plans
    • Draft and edit job descriptions, advise on compensation, and collaborate with Talent Acquisition and hiring managers on interviewing and advising on selection
  • Employee Relations:
    • Manage and resolve complex employee relations issues across the 5 EMEA locations
    • Conduct effective, thorough and objective investigations when needed
    • Counsel employees and proactively facilitate conflict resolution between employees, escalating issues as appropriate
    • Maintain knowledge of employment law matters related to day-to-day management of employees, reducing legal risks and ensuring regulatory compliance
    • Consult with the General Counsel and/or external employment law attorneys as needed/required
    • Provide HR policy guidance and interpretation
  • Performance & Talent Management:
    • Conduct regular, pro-active meetings with employees, managers and leaders to develop, assess, and anticipate HR related needs
    • Provide consultative guidance and support to the business as they evolve HR and people practices
    • Consult with management, providing HR guidance on a variety of issues and topics
    • Provide day-to-day performance management guidance to management (e.g., coaching, counseling, career development, performance improvement)
    • Help manage the performance management and compensation planning
  • Employee Engagement, Development & Retention:
    • Work closely with management and employees to improve work relationships, build morale, and increase productivity and retention
    • Facilitate effective on-boarding and exit surveys; providing feedback where appropriate to leaders
  • Employee Experience:
    • Be a thought partner on employee experience events; liaising with the global team and local ERGs to organize region/office appropriate events
    • Embed and run employee engagement programmes across EMEA with support from the HR Coordinator
    • Lead the HR Coordinator in organising events for EMEA per office
    • Support the employee engagement survey for EMEA, analysing results with your manager, creating a plan of action and feeding back results to the EMEA Leadership Team members
  • People Operations:
    • Supporting the People Operations Advisor and HR Coordinator in delivering excellent service to the employees they support in the following areas;
      • HR Policy Advice
      • Benefits Management
      • On/Off-boarding
      • Payroll adjustments
      • Contract renewals
      • Advising on contractual/cultural nuances
      • Compliance
      • Data integrity - HRIS system
  • General HR Expertise:
    • Establish leadership presence, credibility and trustworthiness across EMEA and with global people team
    • Partner with GumGum HR professionals across benefits, HRIS, training, compliance and communications to deliver HR solutions and to coach and mentor more junior team members
    • Maintain strict confidentiality and adhere to a high standard of professional conduct
    • Lead and support projects the alignment of business initiatives with employees and management for key strategic People Operations Projects as assigned
    • Ensure HR data is maintained appropriately and accurately
    • Keep a pulse on HR and industry trends and where these can create efficiencies for the People Team and organisation

Skills You'll Bring

  • A BA or BS in human resources, marketing, communications, or one of the social sciences or equivalent experience
  • 5 - 7 years experience working across a variety of HR functions
  • Ideally has experience in HR working across a variety of international locations
  • Strong written and storytelling skills, with strong organizational and program management skills
  • Innovative thinker who demonstrates bold and creative thinking
  • Excellent interpersonal, negotiation, and conflict resolution skills
  • Proactive self-starter who is comfortable operating at a fast pace across multiple projects
  • Consultative and collaborative approach
  • Ability to collect and analyze data and feedback to implement organizational change
  • Ability to work autonomously
  • Ability to act with integrity, professionalism, and confidentiality
  • Aptitude for problem-solving and thorough knowledge of HR procedures and policies
  • Appreciation and understanding for cultural differences across countries
  • Deeply curious and passionate about employee experience. Is self-motivated to research and learn latest trends on all things engagement and keep GumGum at the forefront of best in class employee experience
  • Self starter with an entrepreneurial spirit
  • A people-person. You are energized by interacting with people and are inspired by the thought of providing them with great experiences at work.
  • Collaborative team player
  • Resourceful -- researches and identifies solutions to questions and problems and brings recommendations
  • Problem solver
  • Strong empathy and interpersonal skills

What We Offer

  • Learn about our benefits & perks package at gumgum.com/benefits. If you'd like additional information, your recruiter can share more specifics during the hiring process!


  • BuiltIn #37 Best Places to Work 2023 across the United States
  • BuiltinLA #7 Best Places to Work 2022
  • BuiltinLA Best Places to Work 2021
  • Ad Exchanger Programmatic Power Player 2022 and 2021
  • Digiday Media Awards Europe finalist 2022 and 2021

GumGum is proud to be an equal opportunity employer. At GumGum, we believe in cultivating an environment where our team members can bring their authentic, whole selves to work. Encouraging identity and belonging is one of the many aspects of our culture that makes us stronger as an organization and drives innovation. We are committed to building and delivering a diverse, inclusive, and equitable workforce that is representative of the world around us, where all individuals are treated with respect and dignity - and to act swiftly if this value is ever threatened. We are constantly striving to be better, and we continue to take strategic steps to advance representation. - Phil Schraeder, CEO

Learn more about our DEIB programming at gumgum.com/deib

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