Opportunities in the Upfront Portfolio


Director, CRM



Software Engineering
Los Angeles, CA, USA
Posted on Tuesday, June 18, 2024

FabFitFun is searching for a Director, CRM! This person will oversee our CRM team, as well as drive strategy for our omni-channel expansion in order to engage members and improve retention and growth. At the Director level, this leader will also have the opportunity to collaborate with senior cross-functional stakeholders on company-wide initiatives. Ideal candidates will have previous CRM leadership experience within an e-commerce/B2C and membership environment, as well proven ability to manage and develop a growing team.

Location: FabFitFun is based in the Greater Los Angeles area in West Hollywood,CA. This role will be expected to work in a hybrid environment and be onsite 3 days a week. This position is not eligible for remote.

What You'll Do:

  • Drive strategy for omni-channel expansion in order to engage members and improve retention and growth (This includes channel strategy for email, in-app push, and SMS)
  • Collaborate with Product and Engineering to develop/implement/improve the necessary systems/tools to achieve the collective CRM vision
  • Own all KPIs and metrics in order to proactively optimize and develop all CRM programs to create the best member experience.
  • Optimize existing channel strategies as we expand the membership, including onboarding workflows, triggered campaigns, increased personalization, targeted segmentation, etc
  • Lead development of the roadmap for a clear A/B testing framework of new and existing programs to increase growth and improve retention
  • Foster development for direct reports and full CRM team to ensure individual growth
  • Oversee compliance with CAN-SPAM and GDPR regulations as the membership expands globally.
  • Communicate as the face of the Customer and eCommerce program with stakeholders and senior leadership

What You'll Bring:

  • 8+ years of marketing experience including senior level experience in CRM (preferably within an e-commerce, B2C environment)
  • Proven experience growing channel strategies for email, push, and SMS
  • Knowledge of CRM platforms (preferably Braze or Iterable or comparable platforms)
  • Strong leadership skills with experience in hiring, managing, and developing a team
  • Highly data-driven with the ability to interpret data into actionable programs to meet company goals
  • Strong collaboration skills and experience working across senior-level stakeholders
  • Committed to putting the member and member experience first when accomplishing company goals

The expected base salary range for this position is $165-180K + bonus. The compensation package will also include an initial equity grant, in addition to a range of generous medical, dental, vision and other perks & benefits.Compensation decisions are determined using a variety of job-related factors such as skill set, geographic location, market demands, experience, and education / certifications. If we extend an offer for employment, we will consider all individual qualifications.

What You'll Get! The Benefits & Perks of FabFitFun...

  • Uncapped / Generous PTO
  • Medical, Dental & Vision with competitive coverage options and plans
  • 401K & 401K Match
  • Pet insurance for any FFF furry friends via Nationwide - covers 90% expenses
  • Complimentary annual FFF subscription with seasonal $25 credit for e-commerce flash sales
  • Donation matching program via BrightFunds, where the company matches up to $500 charitable donations per employee


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