Opportunities in the Upfront Portfolio


Product Marketing Manager



Marketing & Communications, Product
San Francisco, CA, USA
Posted on Tuesday, May 21, 2024

About Density

Density’s mission is to measure and improve our footprint on the world.

We help companies understand how their workplaces are used. At Density, we build one of the most advanced people sensing systems in the world. Density can tell you how many people are in any room in near real-time, with very high degrees of accuracy and without invading privacy.

We translate that data into actionable, opinionated insights that help companies increase the financial and experiential performance of any workplace. Today, we work with companies ranging from Fortune 1000 to high growth such as Uber, Pinterest, Shopify and Okta, occupying more than a billion square feet worldwide.

The result: lower emissions, less waste, better access, safer buildings and better designed cities. It is a long term pursuit and one we could use your help achieving. That’s where you come in.

The Opportunity:

As a Product Marketing Manager at Density, you play an integral role in shaping product and go-to-market strategies for our hardware-enabled SaaS solutions. You will partner cross-functionally to understand and define our target audiences and the problem(s) our products help solve for them. From there, you’ll craft product positioning and messaging; you’ll launch and drive adoption of our products and features; and you’ll ensure that our internal teams are sufficiently enabled along the way.

You’ll be part of Marketing at Density - a team of resourceful problem solvers who roll up their sleeves to get things done, iterate and get better.

You will:

  • Conduct competitive & user research. Share relevant market, product, and user insights with our Product and GTM (Sales, Customer Support & Success, Marketing) teams to inform product and marketing strategies.
  • Develop compelling value propositions, positioning and messaging that speak to our target personas and verticals.
  • Work with Product to identify new features and enhancements that will help our customers get value from Density and our products.
  • Influence our go-to-market strategies to drive growth of existing and new customers.
  • Partner with Demand Generation & Integrated Marketing teams to plan, execute, and track marketing campaigns to help drive customer adoption, engagement, and expansion.
  • Manage internal and external product-related communications.
  • Support our GTM teams by providing the right sales tools / collateral / training on new products, verticals, and competitors.
  • Be an in-house resource for information on Density's products, customers and competitors.

You have:

  • 3+ years of experience in product, marketing and/or product marketing at enterprise tech companies. Must-have: start-up experience. Nice to have: hardware-enabled SaaS experience. Bonus points: experience in Workplace or Commercial Real Estate.
  • An intuitive understanding of personas, what motivates people as decision makers and humans. You’re creative in translating that knowledge to real-life perspectives and marketing assets that help our users.
  • The analytical chops to pair quantitative data with qualitative customer feedback and build rigorous, differentiated go-to-market strategies.
  • Strong storytelling and writing skills. You see the forest through the trees and can segment, organize and prioritize stories to maximum relevance and tell them in a clear, compelling way.
  • The passion to really dig into our industry by talking to customers, going to conferences, and nerding out on third party research.

We offer:

  • Excellent benefits including medical, dental, vision, mental and reproductive health, 401K, equity, Flex Fridays, Remote Friendly, unlimited and mandatory PTO and more.
  • A company full of fun, smart, talented and legitimately kind teammates. Our culture powers everything we do and we work hard to nurture it by bringing on the right humans.
  • A team hailing from innovators like Apple, LinkedIn, Stripe, Meraki, Flexport, WeWork, NASA & beyond.
  • $227M raised from investors including Kleiner Perkins, Founders Fund and Upfront Ventures.
  • The chance to change the built world as we know it.
  • You can read more about our values here.

Density provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.

Job Compensation Range:

Salary Range: $100,000 - $135,000

Preferred Primary Location: San Francisco, CA

An important note on salary:

The annual pay range for this position is based on the preferred primary location of the role which is listed above. If you are applying to this role at a location that is not the preferred primary location, please keep in mind the salary range will vary and may fall outside of what is listed. Only in truly rare and exceptional circumstances, where an external candidate has experience, credentials or expertise that far exceed those required or expected for the position, would the Density consider paying a salary or rate near the higher end of the range. Equity may be provided as part of the compensation package, in addition to a full range of medical, financial, and/or other benefits, depending on the position offered.