Opportunities in the Upfront Portfolio


Senior Data Analyst



IT, Data Science
United States · Remote
Posted on Tuesday, July 2, 2024


We founded Cordial in 2014 on the belief that there should be more humanity and empathy in marketing—both in how brands communicate with their customers and in how technology companies work with brands. We built our company and platform purposefully, driven by a desire to inspire more thoughtful communication and to create experiences that feel more personal and human—for consumers, for the people at the companies we work with, and for Cordial employees. Today, brands like PacSun, Revolve, Abercrombie & Fitch, Realtor.com, L.L. Bean and Forbes rely on Cordial to drive revenue growth by sending a better message.

We chose the name Cordial to symbolize how we empower our clients to communicate with their customers, as well as how we do business: with transparency, collaboration, and trust. We're building a passionate team of individuals willing to learn, grow, and be thoughtfully challenged on a daily basis to continuously improve our product, company, and culture every single day.


  • Communicate better than the rest
  • Tenacious about the client and the problems we solve for them
  • We’re owners and we act like it
  • Be Cordial


We're looking for an experienced, self-driven data enthusiast to shape marketing stories, future strategies and client success. This role demands an analyst with a knack for dissecting large datasets to extract clear, actionable insights. You'll be pivotal in compiling and analyzing client datasets and crafting workbooks to drive optimizations across email, SMS, and in-app push campaigns. Additionally, you'll work to establish and update performance benchmarks and deliver ad hoc reporting based on business needs. The ideal candidate is able to push beyond descriptive analytics into Diagnostic, Predictive and Prescriptive Analytics with ease.


  • Analyze historic marketing data to identify trends, patterns, and insights that drive strategic decision-making.
  • Develop and maintain complex Excel and Google Sheets workbooks to track and report on key marketing KPIs, including open rates, click-through rates, unsubscribe rates and revenue trends.
  • Investigate and pinpoint the root causes of data anomalies and trends.
  • Prepare and deliver presentations to communicate insights, recommendations, and performance metrics to internal leaders as well as clients and other internal stakeholders.
  • Collaborate with cross-functional teams, including marketing, product, and engineering, to develop data-driven analysis and recommendations.
  • Innovate with our Product and Engineering teams to unlock new manners of getting to the right answer while saving time.


  • Bachelor's degree in a relevant field (e.g., Statistics, Mathematics, Economics, Marketing)
  • 3+ years of experience in data analysis, preferably in a marketing or digital marketing environment
  • Familiarity with marketing automation or Email Service Provider platforms
  • Proficiency in Excel, Google Sheets, Google Analytics, and Tableau
  • Strong understanding of core marketing analytics KPIs, such as open rates, click-through rates, and unsubscribe rates
  • Familiarity with statistical experimentation and A/B testing principles
  • Excellent communication and presentation skills, with the ability to convey complex information in a clear and concise manner
  • Detail-oriented with strong organizational skills and the ability to manage multiple tasks and priorities effectively


$85,000.00 - $115,000.00 annually. The compensation range may be adjusted based on experience and location. In combination with base salary, Cordial's compensation package includes equity and bonus, a robust benefit plan (medical/dental/vision/life), 401k match, flexible time off. Additionally, we offer perks such as monthly wellness and cell phone stipends, childcare and continued education yearly reimbursements. We pride ourselves in maintaining a healthy work/life balance, a strong dedication to DE&I efforts, and an overall respectful and open culture!

Please note: In the current environment, Cordial employees are working completely remote and our recruitment process will entail both phone and video Zoom interviews. And if hired, your onboarding will be done remotely. Stay safe!

Cordial is proud to be an equal opportunity employer that celebrates diversity and is committed to creating an inclusive workplace with equal opportunity for all applicants. Our goal is to recruit the most talented people from a diverse candidate pool regardless of race, color, ancestry, national origin, religion, disability status, sex (including pregnancy), age, gender, gender identity or expression, sexual orientation, marital status, veteran status, or any other characteristic protected by law.

Cordial is committed to working with and providing access and reasonable accommodation to applicants with mental and/or physical disabilities. If you require an accommodation, please reach out to your recruiter once you've begun the interview process. All requests for accommodations are treated discreetly and confidentially, as practical and permitted by law.