Opportunities in the Upfront Portfolio


Senior CRM Strategy Manager



United States · Remote
Posted on Thursday, April 4, 2024


We founded Cordial in 2014 on the belief that there should be more humanity and empathy in marketing—both in how brands communicate with their customers and in how technology companies work with brands. We built our company and platform purposefully, driven by a desire to inspire more thoughtful communication and to create experiences that feel more personal and human—for consumers, for the people at the companies we work with, and for Cordial employees. Today, brands like PacSun, Revolve, Abercrombie & Fitch, Realtor.com, L.L. Bean and Forbes rely on Cordial to drive revenue growth by sending a better message.

We chose the name Cordial to symbolize how we empower our clients to communicate with their customers, as well as how we do business: with transparency, collaboration, and trust. We're building a passionate team of individuals willing to learn, grow, and be thoughtfully challenged on a daily basis to continuously improve our product, company, and culture every single day.


  • Communicate better than the rest
  • Tenacious about the client and the problems we solve for them
  • We’re owners and we act like it
  • Be Cordial


We are seeking an experienced Sr. CRM Strategy Manager to join our team. In this role, you will play a crucial part in enhancing our clients' retention marketing programs, focusing on email, SMS, and in-app push strategies. The successful candidate will possess exceptional analytical skills, a deep understanding of customer lifecycle management, and a proven track record of driving engagement, demand and file heath.


  • Meet with clients to understand their business objectives, marketing goals as well as their existing marketing strategies and make strategic recommendations.
  • Conduct thorough analyses of clients' retention marketing programs, specifically focusing on email, SMS, and in-app push initiatives.
  • Develop and deliver comprehensive program reviews that assess the effectiveness of clients' retention marketing initiatives.
  • Evaluate the success of lifecycle automations and provide strategic recommendations for improvement.
  • Utilize data-driven insights to optimize and enhance the overall performance of client CRM programs.
  • Must have thorough knowledge of file health and elements which help create a strong active file.
  • Articulate clearly prioritized strategic initiatives to drive the highest value for clients.
  • Stay abreast of industry developments, emerging technologies, and best practices to provide strategic guidance to clients.
  • Creative Testing and Optimization:
    • Implement and oversee creative testing strategies to optimize the impact of marketing campaigns.
    • Ensure a data-driven approach to learning, iterating on strategies, and determining statistical significance.
  • Performance Metrics:
    • Establish and track key performance indicators (KPIs) to measure the success and opportunities within a retention marketing program.
  • Support in the creation of a webinar strategy and play a key role in delivery.
  • Help train and create documentation for CSMs and other teams.
  • Travel required up to 15% of the time, with variability.


  • 5+ years of experience in managing a brand's retention marketing program, demonstrating measurable growth and impact.
  • Bachelor's degree in Marketing, Business, or a related field is preferred.
  • Proven expertise in analyzing file health, promotional email performance, and lifecycle automations.
  • Demonstrated success in building, deploying and maturing innovative marketing techniques and customer journeys to help a brand radically increase engagement and demand.
  • Strong understanding of the marketing industry, trends and dynamics.
  • Strong analytical and strategic thinking skills with a focus on data-driven decision-making.
  • Experience with creative testing, learning methodologies, and understanding statistical significance.
  • Excellent communication and presentation skills, with the ability to articulate complex strategies to clients.


$115,000.00 - $145,000.00 annually. The compensation range may be adjusted based on experience and location. In combination with base salary, Cordial's compensation package includes equity and bonus, a robust benefit plan (medical/dental/vision/life), 401k match, flexible time off. Additionally, we offer perks such as monthly wellness and cell phone stipends, childcare and continued education yearly reimbursements. We pride ourselves in maintaining a healthy work/life balance, a strong dedication to DE&I efforts, and an overall respectful and open culture!

Please note: In the current environment, Cordial employees are working completely remote and our recruitment process will entail both phone and video Zoom interviews. And if hired, your onboarding will be done remotely. Stay safe!

Cordial is proud to be an equal opportunity employer that celebrates diversity and is committed to creating an inclusive workplace with equal opportunity for all applicants. Our goal is to recruit the most talented people from a diverse candidate pool regardless of race, color, ancestry, national origin, religion, disability status, sex (including pregnancy), age, gender, gender identity or expression, sexual orientation, marital status, veteran status, or any other characteristic protected by law.

Cordial is committed to working with and providing access and reasonable accommodation to applicants with mental and/or physical disabilities. If you require an accommodation, please reach out to your recruiter once you've begun the interview process. All requests for accommodations are treated discreetly and confidentially, as practical and permitted by law.