Who we are looking for

We are looking for a skilled Product Marketing Manager to help delight Clair customers with a one-of-a-kind banking experience. Our customers come across Clair at their workplaces, embedded in the workforce management or payroll systems they use each day. Leading all of our consumer lifecycle marketing initiatives, you are tasked with being the voice of the product to prospective and current Clair users. You will work alongside our consumer product squad to identify opportunities to improve the customer journey and drive key business metrics.

Our ideal candidate is a strategic thinker with a passion for data-driven marketing and a proven track record of developing successful lifecycle marketing campaigns. You will succeed in this role if you are extremely curious and relentlessly focused on speaking with Clair’s customers. With a deep understanding of the customer journey, you can use data to develop targeted and effective marketing campaigns. As a proactive and clear communicator, you are experienced in collaborating across teams. You are comfortable with ambiguity and can thrive in a fast-paced environment, creating alignment across teams. You take ownership for the success of your work, even if you don’t control all the teams contributing to that success. Most importantly, you are empathetic, always looking to understand how your customer sees the world and interacts with your product.

What you’ll do

• Develop and execute comprehensive lifecycle marketing campaigns across all channels, including email, push notifications, in-app messaging, and SMS, to drive core business KPIs like conversion, ARPU, and retention
• Analyze customer data and behavior to identify opportunities for personalized marketing campaigns to improve engagement and retention
• Create content and collateral, and manage external creative design and copywriting resources as needed
• Leverage Iterable, our customer engagement platform, and our in-house notifications platform to build and execute on our lifecycle marketing strategy
• Collaborate with cross-functional teams, particularly the product team, to identify opportunities for lifecycle marketing to improve the customer experience and launch new features that support LCM objectives
• Own the lifecycle marketing roadmap and communicate progress, results, and insights to key stakeholders.
• Test and optimize campaigns to improve key metrics, including conversion, retention, and revenue.

To be successful in this role you should possess the following abilities

• Connect with our mission to foster empathy for customers whose circumstances may be different from your own
• Have a bias towards action - you love taking the lead on challenging problems and hate sitting still
• Be curious about complex systems and problems
• Have strong analytical skills and experience running and hypothesis-driven experiments and evaluating their results
• Communicate excellently, in both written and verbal form
• Collaborate well in team environments, but also be able to act quickly as the decision-maker. You thrive in ambiguity.

Required Experience / Qualifications

• 3+ years of experience in lifecycle marketing or a related field, ideally in FinTech, banking, or other mobile B2C technology
• Previous experience at a fast-growing startup
• Experience working with customer engagement platforms, preferably Iterable
• Strong project management skills, with the ability to manage multiple projects simultaneously and prioritize tasks effectively.
• Minimum education of bachelor degree, or equivalent

Additional Details

Location: This is a hybrid position based out of New York City.

Compensation: The annual base salary for this role is $108,000 - $120,000. The actual base pay within this range depends on many factors, such as education, skills and experience. Base pay is only one part of Clair’s competitive total compensation package which includes benefits, perks and equity. The base pay range is subject to change and may be modified in the future.