Who we are looking for?

Clair’s product offers capabilities that can dramatically change the day-to-day life of our customers for the better. We have access to thousands of businesses across all 50 states, representing hundreds of thousands of employees nation-wide. Clair’s challenge is primarily a marketing one. How do you explain financial services in a simple way? How do you build trust with a customer base used to looking for a catch? The key to our success lies in answering these questions with a brand and a story that resonates.

We are looking for a Director of Marketing to lead Clair’s communication with Partners, Employers, stakeholders, but most importantly, with our users. You will come at our growth challenge with a Product Marketing lens, spending as much time as possible with our customers, understanding their needs, how they speak, and how to excite them. You will ultimately give direction to our company wide communications, overseeing not only our user-facing channels via Lifecycle and Product marketing, but also overseeing the employer- and partner-facing channels we use to grow.

Our ideal candidate is a leader, and empathetic product marketer with a proven track record of developing a successful product marketing story and content. You have an ability to communicate complex concepts in an understandable, exciting way. You are able to manage a team and want to build out a function from scratch. Mostly, you are entrepreneurial and love building a company you can be proud of!

What you’ll do

• Define the end-to-end narrative surrounding our product, aiming for improved user education at onboarding and product use, and ultimately positively impacting growth
• Perform in depth, qualitative and quantitative user-research on a recurring basis, in order to surface required product changes, new features and in service of defining a narrative on the consumer front (primary focus) but also the partner and employer fronts (secondary)
• Work hand in hand with Product Managers, defining the product narrative and specific feature positioning, bring inputs from research to the Head of Product during the roadmapping process
• Lead Clair’s branding efforts and company narrative
• Build Clair’s marketing department, managing our Lifecycle Marketer and Employer marketer, and ensuring consistency of messaging across all channels
• Ensure consistent high quality production of marketing deliverables for all channels via creation of a marketing support function (including management of our off-shore team)
• Determine Clair’s marketing strategy based on company priorities, including which stakeholders to focus on to achieve these priorities, and how to design the team as a result

To be successful in this role you should possess the following abilities

• Have a bias towards action - you love taking the lead on challenging problems and hate sitting still
• Care about our user base and be empathetic: be bold and tell a good story
• Have excellent communication, in both written and verbal form
• Collaborate well in team environments, but able to act quickly as the decision-maker. You thrive in ambiguity
• You want to build something you can own, and manage a team to get the company to the results it seeks

Required Experience/ Qualifications

• 5-7+ years experience in product marketing or a related field, ideally in FinTech, banking, lending or a company leveraging employer-employee distribution networks
• Previous experience at a fast-growing startup
• Experience hiring for and managing a team
• Minimum education of bachelor degree, or equivalent

Additional Details

Location: This is a hybrid position based out of New York City.

Compensation: The annual base salary for this role is $170,000 - $200,000. The actual base pay within this range depends on many factors, such as education, skills and experience. Base pay is only one part of Clair’s competitive total compensation package which includes benefits, perks and equity. The base pay range is subject to change and may be modified in the future.